Grow Revenue with Cold Outbound

Find and reach your first customers. Earn revenue faster than you think.
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Who This is For

New Founders
Entrepreneurs who are launching their first product or service and need to establish an initial customer base.
Sales Teams
Early-stage sales teams looking to build a scalable outbound sales process.
Marketing Teams
Marketers seeking to complement inbound efforts with effective outbound strategies.
About

Kick start
your revenue.

Cold-outbound can be a highly effective way to reach new customers and grow your revenue, but it’s hard to know where to start.

This playbook is designed to help new founders develop and implement an effective go-to-market strategy using cold outbound.

We provide actionable insights and step-by-step guidance on how to reach potential customers, generate leads, and build a sales pipeline from scratch.

You'll get...

+
Video + text guidance 
+
Set up walk throughs
+
Examples and case studies 
+
Tool recommendations 
About The Expert

Kavin Lam

Kavin is an experienced startup builder and has helped 10+ founders find their first 100 customers that translate to millions in revenue.

He has personally run hundreds of outbound experiments for different segments and sectors —  from investors, to business brokers, to occupational therapists, and many more.

He’s built cost-efficient methods for reaching customers that don’t require thousands of dollars in monthly software spend. 
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Your New Toolkit

Understanding Cold Outbound
Gain a clear understanding of what cold outbound is, including the benefits and challenges associated with this GTM motion.
Identifying and Your Target Audience and Channel
Learn how to define and segment your ideal customer profile (ICP) and buyer personas to ensure your outreach efforts are targeted and effective.
Building a Lead List
Learn techniques for sourcing and building a high-quality list of potential leads, including the use of tools and platforms for lead generation.
Crafting Your Message
Discover how to create compelling outreach messages, including email outreach best practices, and call scripts to drive sales.
Outreach Techniques + Tools
Explore best practices for multi-channel outreach, including email, phone, social media, and direct mail, to maximize your chances of engagement.
Measuring Success
Understand how to track and measure the effectiveness of your outbound efforts, including key metrics and KPIs to monitor and optimize your strategy.

Get Started.

Know how to reach your ideal customers — fast. So you can start making $$$.
$399 → $199
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Other playbooks you might like.

Inbound Marketing Strategies for Startups
Building a Scalable Sales Process
Effective Networking and Partnership Building
Leveraging Social Media for Lead Generation
Podcast + Newsletter Distribution Strategy
+ many more.

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